RESUMÉ

Director of Digital Marketing

Responsible for digital and brand marketing campaigns and activities including management of the aG website, SEO/SEM, advertising, sales enablement and more.
Maintain a content calendar that has doubled our social following and tripled both the traffic and leads generated from visits to blog pages on aboutgolf.com.
Directly responsible for an increase in lead generation from digital sources by more than 650%.
Increased website traffic to aboutgolf.com by more than 10x over a three-year period.
Maintained an average return on marketing activities of over 900%.
Manage CRM and CMS tools such as Salesforce and Webflow.

Lead branding & optimization efforts of precisionprogolf.com to increase direct-to-consumer sales by nearly 500% during peak revenue months.
Established relationships with and managed high-value golf industry partners such as Random Golf Club, No Laying Up, and more.
Managed and produce content for email marketing, social media channels, and on-site blog to drive increased engagement, conversions, and lifetime value of customers.
Developed a highly successful micro-influencer strategy to grow social media following by 60% in eight months.
Utilize skills in copywriting, photography, videography, and graphic design to produce exceptional branded content that engaged and excited customers, leading to desired outcomes.

Managed major brand overhauls and worked with agencies to re-brand website and marketing materials.
Led marketing of PFF Podcasts and helped 2 podcasts reach the top 20 in the iTunes Sports & Recreation category.
Launched and maintained email marketing practices and grew email list by 40,000 in the first year.
Conducted market research projects and utilized findings to improve brand pricing structure and content production.
Implemented and executed targeted social ad campaigns.

Created and distributed monthly social media content breakdowns for affiliates such as ESPN and CBS.
Monitored network affiliates to ensure that all NFL branding standards were met.
Learned HTML & CSS to rebuild the NFL Network talent directory.
Assisted in the production of NFL Network Game Day commercials.
Reported directly to the Vice President of Marketing and assisted her in day-to-day activities.

Worked with an international team to actionable insights to clients based on inventory and sales data.
Developed presentations on in-store data for use by major clients.
Managed Trade Dimensions database for ten countries in Sub-Saharan Africa.
Coordinated the information received from onsite agents to provide clients with competitive intelligence.
Assisted project manager in pitching the benefits of the package to clients.

Worked with a team to identify and deliver client requests to developers & designers at the agency.
Assisted in the development & design of trade show floor booths for several clients.
Authored and edited copy for several weekly newsletters including Virgin Atlantic.
Assisted in the branding, architecture, and design of two websites for non-profit organizations.
Worked with clients to create brand personas and identify target markets.

Cincinnati’s Finest Under Fifty 2019
- As presented by the Cincinnati chapter of the Cystic Fibrosis Foundation
Junior Board Member - Boomer Esiason Foundation